Effective Internet Marketing
How People Read Web Pages (And E-mail)
Did you know that we read web pages (and e-mail) in a completely
different way than we read books, newspapers or magazines? Check
out this helpful article for some tips and advice when you're
writing copy for your website. While you're there, check out
other articles from "website usability guru", Jakob Nielsen.
 Search
Engine Watch
Wondering what the most popular search engines are? Or how you
can optimize your website for the best possible search engine
results? Or how to find what you're looking for on the web? This
site provides some great insight into how search sites work and
how you can gain an edge in the "battle for eyeballs".
 Internet
Advertising & Promotion
Clickz.com is a great site with tons of information about
advertising on the Internet. If you're thinking about paying for
banner ads or other forms of website promotion, or e-mail
marketing, a visit to this site is definitely recommended.
Internet Software Tools
 Microsoft
Internet Explorer
Get the latest update to what we think is the best web browser
on the market. Outlook Express is also an excellent free mail
and news reader for Windows.
 Microsoft
Frontpage
The world's most popular web page editor. Upstate Internet
Services offers full support for Frontpage with all of our
website hosting and maintenance plans.
 Adobe
Acrobat
A "must have" is the Adobe Acrobat Reader which allows you to
read PDF documents.
 AOL
Instant Messenger
A simple, fun way to keep in touch with friends, family,
co-workers and customers when they're on-line. We use it all the
time!
Click here to Instant Message us right now (if we are
available to chat).
Google
Toolbar with Popup Blocker
Sick of all of those popup websites ads? Google's Toolbar is
primarily for quick access to the popular search site, but also
provides a terrific popup blocker that you can turn on or off
per website.
Computer Security & Privacy
Grisoft -
Makers of AVG Anti-Virus
AVG Anti-Virus is one of our favorites. It will protect your PC
from 1,000's of viruses. Grisoft also offers quality personal
firewall software also.
Microsoft Security Center
Whether you love or hate Microsoft, odds are you run one of
their operating systems. Visit this site often for news and
updates to keep your computer safe.
SpyBot Search & Destroy
"Adware" and trojan horses are insidious programs that are
installed when you install other software ("free" software, more
often than not). Spybot's Search & Destroy will help you find
and remove these programs. Using this utility takes a bit of
know-how: you could accidentally remove software or settings
that you didn't want to.
Business Computing
CYBERCity /
PC Marketgroup, Inc.
If you're in need of computer hardware, software, service or
training, we recommend our good friends at CYBERCity. They are
one of the Upstate New York's largest and most experienced
computer technology firms.
|
